After the launch of L’Oreal mall animations, L’Oreal again organizing an outstanding new event, new X-Tenso. X-Tenso moisturist is a news beauty product in L’Oreal products. The new formaldehyde-free x-tenso is new nutri-cationic innovation.It is for hair with which hair can be both straightened and nourished from lengths to ends.
In Pakistan, one can see too much pollution and it is very much difficult to keep the hair straight frizz-free. x-tenso moisturist’s revolutionary nutri-cationic technology protects for straightening and nurishing hair. comparative studies on sensitive hair, performed after 8 and 24 hours in very humid conditions, show that fibers processed with x-tenso moisturist gain much less volume and remain virtually without frizz over time. L’Oreal professional gives beautiful straight hair, safe from Pakistan’s humidity, for all types of hair.
At the event was present makeup expert Nabila, Peng Qureshi. Ruhana Iqbal, Nighat Misbah of Depilex Karachi, Angie Marshall, Neelo, Rukaiya Adamjee, Yasmin, Sehar, Asma Zaidi, Rosy Patel, Sana Munaiza Zulfiqar, Sakina Khaleel-ur-Rehman, Shela Poonja, Shehnaz Abjani, Tazeen, Zarka, Lubna, Rizwana Khan and x-tenso moisturist models Sohana, Sohai & Zarmeena and members of media.
According to the business unit manager L’Oreal professional products division, Sadia Shah,
“with xtenso moisturist, women finally have control over their own hair! They can choose from three different looks- based on the level of straightening they desire. x-tenso moisturist is a true revolution custom- made for Pakistan with our extremely humid climate. Not only does it nourish hair while straightening even in our extremely humid climate, it also offers a safe straightening solution to our market”.
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