A famous cosmetic brand that is very much tempting with its products and universally associated with fashion weeks is “Artdeco”.
Zubair Sheikh, the General Manager at Artdeco said in a recently held press conference,
“The best way to reach the consumer is through offering gift bags and giveaways.”
The brand has barely ever held any public events depending instead on the element of surprise as its products joyfully appear, as handsome black goodie bags at fashion weeks. According to Zubair Sheikh,
“You have no idea how many people have seen the ad, Hence, we focus on steady growth and that has been our strategy since our advent into Pakistan in 2007.”
Renowned model Ayesha Omar, who served as the master of ceremonies at Artdeco’s press conference, experienced that,
“These products have been carefully selected from their wide international range and only those products suited to us in Pakistan have been brought here.”
Maraam Azmat, a famous make-up artist who did the make-up for Shoaib Mansoor’s film, Bol was also present at the event. Azmat talked about the vital need for women to take care of their skin.
“Now and not when we are 40-years-old and have to go for drastic measures like botox.” enforced Azmat, adding that the Skin Yoga line by Artdeco was a good way to begin.
Azmat further added that,
“You have to be patient with any age-defying product.”
“It’s not a miracle drug”.
Zubair Sheikh mentioned that their eye shadows and lipsticks sell very well, and since its launch, the tinted moisturizer and all-in-one manicure appear to be catching on as well.
At the conference, stalls were there so that the people could experience the products, women were treated to the one-minute miracle of the all-in-one manicure that not only immediately brightened up dull hands but left the luscious fragrance of white tea and a delightful fruity sensation.
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